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Director of Marketing, Referrals (m/f/x)

Green Chef

Green Chef

Marketing & Communications
Berlin, Germany
Posted on Thursday, November 2, 2023

The role

As a Director of Marketing you will lead our Virality Commercial team, which owns the Referral program used by the entire HelloFresh Group to fuel our growth engine with new customers and incremental revenue through referrals.

In this crucial role, you will act as a single-threaded leader, overseeing this essential aspect of our business. Your mission is to create and promote the most appealing program for our customers and their networks, delivering the highest RoI and ensuring maximum adoption by our customers.As a leader, you will manage a team of audience managers responsible for defining a vision with ambitious goals. This vision will be translated into a data-driven roadmap and high-paced execution. Your role is an integral part of the Hybrid Referrals team, working alongside tech and analytics teams with shared goals and a common roadmap.You will closely collaborate with our senior commercial leadership to gather and disseminate new insights and findings, highlighting the impact of Referrals on HelloFresh Group's top and bottom-line results. This strategic leadership role will have a significant impact across all 18 HelloFresh markets.

What you’ll do

  • Articulate a long-term vision for our Referral program platform and customer touchpoints, building upon the overall group strategy
  • Deeply understand our customers, our business model, and how our Referral program motivates customers to subscribe to our services and stay engaged
  • Scope and develop data driven marketing solutions in order to achieve ambitious business objectives
  • Ownership and development of robust A/B testing strategies across HelloFresh Group brands

What you’ll bring

  • Proven track record in driving marketing growth at scale with concrete, consistent results
  • Excellent business acumen and proven ability to work with senior commercial stakeholders
  • Outstanding written and oral communication that can break down complex concepts and adapt communication to different audiences
  • A strong data sense for interpreting trends and translating them into insights for data-driven decision-making
  • Experience in leading Growth Marketing teams to define a long-term roadmap and delivering ongoing optimization

What we offer

  • Comprehensive relocation assistance to move to Berlin plus visa application support (if applicable)
  • A significant discount on your weekly HelloFresh box
  • Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
  • Mental health support, including Headspace subscription and access to qualified therapists through Spill
  • Budget for home office supplies
  • Monthly transportation budget through Rydes app
  • Working parents support
  • Additional perks include: Annual German language budget, discounts for John Reed gyms & Urban Sports Club, regular company events, fresh fruit & free drinks in the office, in-house yoga classes, weekly discount on the Convini vending machine in the office
  • Hybrid working model (option to work from home for up to 50% if preferred)
  • Sabbatical leave option after 18 months of being with HelloFresh
  • HelloFresh Pension Scheme that is subsidized with 20% on top
  • A diverse and vibrant international environment of 90+ different nationalities
  • The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase