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Growth Strategy Manager

Green Chef

Green Chef

Sales & Business Development, Operations
Sydney, NSW, Australia
Posted on Monday, October 30, 2023

Job Description

The Growth Strategy Manager will report to the Growth Strategy Team Lead and will help shape the strategic direction, and priorities as well as execute on a broad range of initiatives to grow the HelloFresh Group customer base in Australia

This role is an excellent opportunity for someone who is a driven, customer-oriented, highly analytical with strong problem solving and communication skills and who is excited to make an impact in one of the fastest- growing global food technology companies in the world

You will..

  • Run deep dives to identify the most promising performance improvement opportunities and present ideas, actionable insights to senior leadership teams.
  • Collaborate with a broad range of stakeholders (brand, product, analytics, account managers) to execute on a pipeline of tests and initiatives that apply to our customer base
  • Support ad hoc strategic projects that contribute to our growth.
  • Own the performance content roadmap across a variety of offline and online channels (Direct Mail, Affiliates, Referrals, Influencers, Facebook, Instagram, Google), across HelloFresh’s meal kit category.
  • Optimise individual channels’ conversion rate through rigorous and creative A/B testing around content, landing pages and discounting.
  • Be an expert on market and competitor landscape including latest tech and content curation insights as well as competitor content and discount strategy.

You have/are…

  • 3-5 years of experience in Marketing, eCommerce or Business Development.
  • Strong analytical skills and a data-driven approach to decision making; able to break down problems to their root cause in a systematic way.
  • Ability to be nimble, hands on and respond quickly to changes and challenges of the business.
  • Experience managing stakeholders from different departments of a business, ideally across different regions.
  • A customer-first approach to creatively tailor content and messaging to specific audience segments.
  • Comprehensive understanding and use of Excel/ Google Suite functions.
  • Adaptable and business focused: you naturally prioritise projects that are high impact
  • Capable of working across all level of the organisation leveraging data-led insights
  • Egoless and driven by a great desire to learn and want to continuously improve

What you’ll get in return…

  • The chance to have a significant impact on one of the fastest-growing global food technology companies in an exciting growth phase
  • Egoless environment, constant learning with room for personal growth
  • Flexible working arrangements
  • Company discount - 70% off HelloFresh boxes
  • Free access to Headspace
  • HelloFresh Academies - monthly internal learning & development
  • A diverse and vibrant international environment, with offices in 18 countries

Start Date: Immediately available - Can wait a notice period

Duration: Permanent full time role. Must have full working rights in Australia

Location: Chippendale Head Office

Salary: Competitive salary & employee benefits