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Senior Manager, Audience Development

Green Chef

Green Chef

Boulder, CO, USA · Chicago, IL, USA · New York, NY, USA
Posted on Friday, July 7, 2023

Title: Senior Manager, Audience Development

We are looking for a Senior Manager, Audience Development to join our online marketing team on its mission to develop a more customer-centric user acquisition strategy by identifying high-impact audiences and creating a 360 ° customer view across all channels. You’ll use your analytical and problem solving skills to find new ways to improve and grow our business. Our ideal candidate will be strategic, structured, innovative and good at getting things done. You can play an active role in our future!

Above all, we are looking for people who will drive great scale and growth HelloFresh. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

You will…

  • Foster customer centricity and cross channel thinking
  • Be responsible for the Audience Strategy and execution. Working closely with Paid Marketing, Automation, AdTech, and Data teams to create a 360° customer view across all channels, data integrations and analysis to better understand customer behavior
  • Own the audience orchestration process for sharing audiences between paid channels and monitor the health of audiences
  • Maintain the cross channel audience infrastructure including the channel integrations between our Audience Management Tools and Performance Marketing channels
  • Help to develop new tracking and data collection concepts
  • Own the segmentation and analysis of the customer structure and behavior (customer journey) on the website and all digital marketing channels
  • Observe how we can improve our audience management processes by using innovative methods or new technologies
  • Support the marketing teams in the creation and preparation of reports
  • Regularly run alignments with our legal department
  • Advise our marketing departments competently on all data collection matters
  • Ensure GDPR compliance with designing a suitable monitoring that detects irregularities and anomalies
  • Create best practice frameworks along with actionable recommendations for central and regional teams

You are…

  • Hands-on and solve problems on the spot
  • Resilient and comfortable with occasional re-prioritization
  • Not interested in playing politics. You know that the best idea wins
  • Ready to learn on the job and realize that in every task there lies a personal growth opportunity
  • Consistently tracking KPI’s and metrics in as close to real-time as possible to move fast, spot trends, and react to them early
  • Clear on who your team’s customer is and how you can best create value for them
  • Someone who prefers sustainable growth over shortcuts and frequently asks yourself if what we build today will serve us well in the long-run

You have…

  • 7+ years experience in digital marketing audience management, ideally with some exposure to both CRM and Performance Marketing
  • You bring along profound knowledge of tag management & Lookalike Modelling as well as 1st, 2nd & 3rd party customer data management
  • You have a very good understanding of Mark-Tech & Ad-Tech technologies (CRM, CDP, DMP, Adserver, DSP, SSP etc...)
  • You have confidence and experience in working with online analytics tools such as Google Analytics
  • Ideally you have some experience in working with CRM tools
  • You have good knowledge in campaign management, and a deep understanding of customer journey management
  • You have already gained solid experience in reporting, campaign performance analytics and dashboarding
  • You have a good understanding about legal data regulations, e.g. GDPR
  • You can structure and organise yourself well, you are reliable, and your technical understanding differentiates you from others
  • Ideally you have relevant knowledge of HTML / CSS / JavaScript
  • It is an advantage if you have a basic understanding of Python and SQL
  • You have good knowledge of process & project management
  • You have strong problem solving capabilities
  • Ideally you have strong collaboration skills and you are able to work in international and cross functional teams and deliver results
  • Structured and agile way of working

You’ll get…

  • Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
  • Generous PTO and parental leave of up to 16 weeks
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education
  • Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
  • Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, and LGBTQ+
  • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year

New York Pay Range
$127,600$159,500 USD
Colorado Pay Range
$114,800$143,500 USD