We are looking for a Senior Manager, Audience Development to join our online marketing team on its mission to develop a more customer-centric user acquisition strategy by identifying high-impact audiences and creating a 360 ° customer view across all channels. You’ll use your analytical and problem solving skills to find new ways to improve and grow our business. Our ideal candidate will be strategic, structured, innovative and good at getting things done. You can play an active role in our future!

Above all, we are looking for people who will drive great scale and growth HelloFresh. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

You will…

Foster customer centricity and cross channel thinking
Be responsible for the Audience Strategy and execution. Working closely with Paid Marketing, Automation, AdTech, and Data teams to create a 360° customer view across all channels, data integrations and analysis to better understand customer behavior
Own the audience orchestration process for sharing audiences between paid channels and monitor the health of audiences
Maintain the cross channel audience infrastructure including the channel integrations between our Audience Management Tools and Performance Marketing channels
Help to develop new tracking and data collection concepts
Own the segmentation and analysis of the customer structure and behavior (customer journey) on the website and all digital marketing channels
Observe how we can improve our audience management processes by using innovative methods or new technologies
Support the marketing teams in the creation and preparation of reports
Regularly run alignments with our legal department
Advise our marketing departments competently on all data collection matters
Ensure GDPR compliance with designing a suitable monitoring that detects irregularities and anomalies
Create best practice frameworks along with actionable recommendations for central and regional teams

You are…

Hands-on and solve problems on the spot
Resilient and comfortable with occasional re-prioritization
Not interested in playing politics. You know that the best idea wins
Ready to learn on the job and realize that in every task there lies a personal growth opportunity
Consistently tracking KPI’s and metrics in as close to real-time as possible to move fast, spot trends, and react to them early
Clear on who your team’s customer is and how you can best create value for them
Someone who prefers sustainable growth over shortcuts and frequently asks yourself if what we build today will serve us well in the long-run

You have…

7+ years experience in digital marketing audience management, ideally with some exposure to both CRM and Performance Marketing
You bring along profound knowledge of tag management & Lookalike Modelling as well as 1st, 2nd & 3rd party customer data management
You have a very good understanding of Mark-Tech & Ad-Tech technologies (CRM, CDP, DMP, Adserver, DSP, SSP etc...)
You have confidence and experience in working with online analytics tools such as Google Analytics
Ideally you have some experience in working with CRM tools
You have good knowledge in campaign management, and a deep understanding of customer journey management
You have already gained solid experience in reporting, campaign performance analytics and dashboarding
You have a good understanding about legal data regulations, e.g. GDPR
You can structure and organise yourself well, you are reliable, and your technical understanding differentiates you from others
Ideally you have relevant knowledge of HTML / CSS / JavaScript
It is an advantage if you have a basic understanding of Python and SQL
You have good knowledge of process & project management
You have strong problem solving capabilities
Ideally you have strong collaboration skills and you are able to work in international and cross functional teams and deliver results
Structured and agile way of working

You’ll get…

Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
Generous PTO and parental leave of up to 16 weeks
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Tuition reimbursement for continuing education
Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year