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EverCommerce - Product Marketing Manager (Remote, US/ CAN)



Marketing & Communications, Product
Multiple locations
Posted on Tuesday, January 30, 2024

Product Marketing Manager - EverCommerce, Remote (US/CAN)

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 685,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Fitness & Wellness industries.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en

We are looking for an experienced SaaS product marketer to join our team as a Product Marketing Manager within our EverPro brands. In this role, you’ll oversee the strategic approach and tactical execution for how we bring our products and services to market for our customers across multiple field software management solutions.

You are an exceptional marketer with the skills and passion for mastering the art of connecting people with great products and services. You are obsessive about building detailed Go-to-Market strategies and rallying all areas of the business around the tactical execution of your GTM. You thrive in fast-paced, ever-changing work environments, are extremely confident in your ability to communicate and collaborate effectively and understand how your efforts tie directly to the revenue and growth targets of your organization. You’re experienced in creating and leveraging competitive analysis/positioning for your products, performing pricing evaluations and understand your ideal customers and how to speak to them directly through your strategic marketing campaigns.

What you’ll be doing:
As the Product Marketing Manager, you will be responsible for leading and executing integrated multi-channel GTM strategies with a focus on driving product adoption, increasing product utilization, maximizing retention, and growing revenue. You will, plan, coordinate, execute and report on the success of your strategic efforts and help each subsidiary company better understand their ideal customers and competitors.

You’ll report to the Field Software Management Director of Marketing working closely with cross-functional teams within our subsidiaries as a strategic and tactical resource, and coordinate revenue generating initiatives with the EverCommerce growth engagement team.

Key Responsibilities:

  • Develop and refine product and competitive positioning to ensure that it is connecting with our intended target audience

  • Evaluate the pricing structures of each subsidiaries product offerings and drive the strategic communication around pricing increases or pricing changes

  • Collaborate with product teams to identify and define target markets for new features, functionality and to drive increased product utilization and customer stickiness

  • Collaborate with marketing and customer experience teams to map out the buyer’s journey to optimize messaging for each stage of the decision-making process helping to drive closed won opportunities and reduce churn

  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data

  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria

  • Support content marketing and SEO teams to identify and develop content that helps increase top of funnel with our ideal target customers

  • Directly impact revenue by developing powerful sales enablement training and materials

  • Guide marketing teams to plan and execute high impact Go-to-Market campaigns

  • Manage and optimize sign-up workflows, free trial experiences and self-serve buying models to convert leads to customers

  • Develop and execute an internal communications strategy that includes product positioning, competitive positioning, new product releases, industry updates, competitive analysis updates and developments, and shifting market landscape dynamics

  • Own and report on key metrics such as customer acquisition by channel, product utilization, NPS, App Store/Google ratings, product performance, new feature adoption and product launch campaign results

Experience and Skills:

  • 5+ years of product marketing experience; software or SaaS experience highly desired

  • Exceptional customer centricity and appetite to engage with prospects and customers

  • Proven ability to design and execute high-impact go-to-market campaigns

  • Strong writing, communication, presentation development and delivery skills

  • Solid analytical skills with ability to derive strategic decisions based on data

  • Proficiency in Salesforce.com, Marketo, Google Analytics

  • Strong interpersonal skills, careful attention to detail, and ability to drive consensus

  • Independent, self-starter with a sense of urgency and deep customer centricity

  • Strong project management skills and attention to detail who thrives in a fast-paced environment

  • Bachelor’s degree in business, marketing, communications, or related field.

The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits & Perks:

  • Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid

  • Robust health and wellness benefits, including an annual wellness stipend

  • Continued investment in your professional development through Udemy

  • 401k or RRSP with company match

  • Annual wellness stipend

  • Flexible and generous paid time off

  • Employee Stock Purchase Program

Compensation: EverCommerce is committed to equal pay and transparency. The annual base salary range for this position is $110K $120K USD Per Year. Please note that the salary range information provided is a general guideline and combines all of the distinct labor markets within the US. EverCommerce considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, candidate’s work location, education/training, key skills, internal peer equity, external market data, as well as, market and business considerations when making compensation decisions.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!