Product Marketing Manager, EverWell – REMOTE US/CAN

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 685,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Fitness & Wellness industries.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en

We are looking for a Product Marketing Manager to focus on our EverWell solutions. EverWell offers tailored integrated software solutions for fitness, wellness, and salon & spa professionals.

EverCommerce is seeking an experienced SaaS product marketer to join our EverWell team as a Product Marketing Manager. In this role, you’ll oversee the strategic approach and tactical execution for how we bring our products and services to market for our customers across our Fitness and Beauty SaaS brands.

Our ideal candidate is an exceptional marketer with the skills and passion for mastering the art of connecting people with great products and services. You are obsessive about building detailed Go-to-Market strategies and rallying all areas of the business around the tactical execution of your GTM. You thrive in fast-paced work environments, are extremely confident in your ability to communicate and collaborate effectively and understand how your efforts tie directly to the revenue and growth targets of your organization. You’re experienced in creating and leveraging competitive analysis/positioning for your products, performing pricing evaluations, and understand your ideal customers and how to speak to them directly through your strategic marketing campaigns.

Responsibilities

As the Product Marketing Manager, you will be responsible for leading and executing integrated multi-channel GTM strategies with a focus on driving product adoption, increasing product utilization, and growing revenue. You will, plan, coordinate, execute and report on the success of your strategic efforts and help each subsidiary company better understand their ideal customers and competitors.

• Develop and refine the product story and messaging to articulate the benefits and market differentiators aligned with market intelligence, the customer journey, and lead funnel progression

• Evaluate the pricing structures of each subsidiaries product offerings and drive the strategic communication around pricing increases or pricing changes

• Collaborate with product and marketing teams to identify and define target markets for new features, functionality and to drive increased product utilization and customer stickiness

• Analyze market trends and insights, including competitive intel for the enhancement of product positioning and messaging, and communicate to internal teams

• Collaborate with marketing and customer experience teams to map out the buyer’s journey to optimize messaging for each stage of the decision-making process helping to drive closed won opportunities and reduce churn

• Support content marketing and SEO teams to create content plans aligned with product development and develop content that supports sales enablement, training and demand generation

• Directly impact revenue by developing powerful sales enablement training and materials

• Guide marketing teams to plan and execute high impact Go-to-Market campaigns

• Manage and optimize sign-up workflows, free trial experiences and self-serve buying models to convert leads to customers

• Develop and execute an internal communications strategy, effectively educate on product positioning, competitive positioning, new product releases, industry updates, competitive analysis updates and developments, and shifting market landscape dynamics

• Own and report on key metrics such as customer acquisition by channel, product utilization, NPS, App Store/Google ratings, product performance, new feature adoption and product launch campaign results

Skills and Experience needed for success in this role:

• 3+ years of product marketing experience; software or SaaS experience highly desired

• Proven ability to design and execute high-impact go-to-market campaigns

• Strong writing, communication, presentation development and delivery skills

• Solid analytical skills with ability to derive strategic decisions based on data

• Strong interpersonal skills, careful attention to detail, and ability to drive consensus

• Independent, self-starter with a sense of urgency

• Strong project management skills and attention to detail who thrives in a fast-paced environment

Where:

The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits & Perks:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid

• Robust health and wellness benefits, including an annual wellness stipend

• Continued investment in your professional development through Udemy

• 401k or RRSP with company match

• Annual wellness stipend

• Flexible and generous paid time off

• Employee Stock Purchase Program

Compensation:

The target base compensation for this position is $90,000 to $100,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.